Our Team
The CounterPoint Team
John Rowley
John Rowley is the founder of CounterPoint Messaging, a message, media and digital firm based in Nashville.
His first work was in radio and television in Burlington, Iowa. Since then, Rowley has worked on over 500 political campaigns for Democrats in 47 states – winning 91 percent of his campaigns. He has worked with candidates from President and governor to city council. Rowley has worked with 20 Members of Congress.
Rowley has provided political analysis on MSNBC, CNBC, CNN, FOX Business, Fox News and NPR.
His firm has won 50 Pollie Awards for excellence in political advertising. His commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and The Daily Show with Jon Stewart. His firm’s work has been covered by The New York Times, The Wall Street Journal, and The Washington Post.
For corporate clients, Rowley handles branding, advertising, video production and crisis management.
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Kati Bumgardner
Kati Bumgardner currently serves as Vice President of Operations for CounterPoint Messaging where she acts as a media planner and buyer. Since 2008, Kati has managed over $70 million in media buys in 35 states and over 100 markets. When she isn’t personally placing buys, she also oversees a team of media buyers.
Kati is originally from Central Illinois. She attended Belmont University in Nashville where she majored in Political Science.
Kati lives in Murfreesboro with her husband, their daughter and their retired racing greyhound, Shooter, and cats, Thomas Paine and Bea Arthur.
Ben Tobias
Ben Tobias is Senior Strategist for CounterPoint Messaging where he focuses on client and campaign services.
Since 2009, Ben has worked on more than 140 campaigns across twelve states including candidates for federal, state and local office, as well as ballot questions, advocacy efforts, and issue campaigns. As a communicator, a political organizer, and a manager, Ben has built and led strategic, multi-departmental campaign teams that include as many as 400 staff and as few as two.
Ben is originally from Fond du Lac, Wisconsin and attended the University of Wisconsin-Madison. He lives in Denver with his wife Laura and their son.
Rachel Brody
With experience spanning writing, communications, and campaign strategy, Rachel is a results-driven communications and social media consultant specializing in political and social impact campaigns.
Her career is marked by a blend of creative storytelling, sharp messaging, and proven expertise in mobilizing audiences for causes that matter.
Since 2018, she has worked for campaigns including Rep. Carolyn Maloney (2020) and State Sen. Kristen Gonzalez (2024). She has also served as a long-term social media consultant with Somos PAC and Somos Votantes, the largest independent Latino civic and voter engagement programs in the country.