Progressive Political Media
We
WinRaces.

No other national media firm will put as much care and intensity as we do into local, countywide, and municipal races. We have the same energy and enthusiasm for school board or city council that we do in a presidential or statewide contest.

90%
Win rate
48
States
100+
Markets
Our Belief
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
— Margaret Mead
Recognition
50+
Reed & Pollie Awards
Campaigns & Elections · AAPC
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Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
Passionate Persuaders
Our Work Wins.
See all our work

From presidential campaigns to a race decided by 67 votes, our creative has reached audiences on NPR, CNN, MSNBC, The Daily Show, and The Colbert Report. Take a look for yourself.

Race Type:
Core Value:
Ad Type:
Sizzle Reel · 2026
CounterPoint Messaging
Our best work across campaigns, states, and offices — all in one place.

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Brave Enough to Find a New Way
Hard Wins.
Real
Places.

We don't depend on conventional wisdom. When a race needs a unique approach, we're willing to put our necks out to get that win. Some of our proudest victories came from strategy no one else would try.

Alabama
First.
Black mayor of Montgomery
The story
Alabama · Mayoral
Won a 12-candidate race with 67%, then beat back a $750,000 late attack to win reelection.
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Ohio
+34.
Points gained in seven weeks
The story
Ohio · Congressional
Came from 34 points down to win her first primary, then won 68–32 against a well-funded challenger.
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Ohio
52%.
Win for Amy Acton
The story
Ohio · Governor · Independent Expenditure
Early, targeted ads aimed at double-hater voters, as well as pre-work by a trained social media cohort, drove a 10-point collapse for a candidate nobody thought could lose.
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Oklahoma
57%.
Tulsa's first Black mayor
The story
Oklahoma · Mayoral
Started 20 points down and outspent 3-to-1, then won in a blowout, 57–43.
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Colorado
54%.
Win for No on 82
The story
Colorado · Ballot Measure
Tested “living storyboards” and moved from a poll showing minimal support for a “no” vote to helping defeat a fossil fuel-backed constitutional amendment with 54% of the vote.
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Tennessee
60%.
Runoff win from 2%
The story
Tennessee · Mayoral
Started at 2% in a 17-candidate field and won the runoff 60–40.
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Collaborative Creatives
Our Team.
Meet the whole team
John Rowley
John Rowley
Founder

John has worked in 48 States and over 100 media markets. He brings serious presidential-campaign intensity to races at even the smallest level.

Kati Bumgardner
Kati Bumgardner
VP of Media and Operations

Since 2008, Kati has managed over $80 million in media buys across 40 states and more than 100 markets.

Cultivators of Long-Term Relationships
Let's
WinTogether.
Nashville · Denver · NYC
615.622.7940
@counterpointmessaging
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