Message research & Testing



Online message testing

Focus groups

Dial groups

Creative services

Online creative

TV & video

Graphic design and branding



Print & mail

Social & Digital Services

Digital voter targeting

Digital audience building

Paid social media campaigns

Digital content creation & strategy

Targeting & Buying

Digital, TV, radio, print & out-of-home advertising

Digital voter targeting

Digital audience building

Paid social media campaigns

Digital content creation & strategy

Social media & digital strategy

Crisis communications

Formation of 501c entities

National TV

PR & Earned Media

John rowley, Founder & president

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John Rowley is the founder of CounterPoint Messaging, a message, media and digital firm based in Nashville.

His first work was in radio and television in Burlington, Iowa. Since then, Rowley has worked on over 500 political campaigns for Democrats in 47 states – winning 81 percent of his campaigns.  He has worked with candidates from President and governor to city council. Rowley has worked with 20 Members of Congress.

Rowley has provided political analysis on MSNBC, CNBC, CNN, FOX Business, Fox News and NPR.

His firm has won 50 Pollie Awards for excellence in political advertising.  His commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and The Daily Show with Jon Stewart.  His firm’s work has been covered by The New York Times, The Wall Street Journal, and The Washington Post.

For corporate clients, Rowley handles branding, advertising, video production and crisis management.

Maddie Atkinson, Director of client relations

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Maddie Atkinson currently works as the Director of Client Relations and Communications for CounterPoint Messaging, where she manages the communication between CounterPoint and its clients on everything from the production of spots to digital campaigns. Her background in press and communications on a mayoral campaign and her previous experience in a digital firm has given her a deeper understanding of how to create the right message for the right medium.

She has previously partnered with over 45 clients to manage their social media ad campaigns and overall digital strategies.

Maddie is from Chattanooga, Tennessee, and graduated from the University of Tennessee at Knoxville with a B.A. in English Literature.

Kati Bumgardner, Vice President of MEDIA & operations

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Kati Bumgardner currently serves as Vice President of Operations for CounterPoint Messaging where she acts as a media planner and buyer. Since 2008, Kati has managed over $70 million in media buys in 35 states and over 100 markets. When she isn’t personally placing buys, she also oversees a team of media buyers.

Kati is originally from Central Illinois. She attended Belmont University in Nashville where she majored in Political Science.

Kati lives in Murfreesboro with her husband, their daughter and their retired racing greyhound, Shooter, and cats, Thomas Paine and Bea Arthur.

Alexis Hebert, Account executive

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Alexis Hebert comes to Counterpoint Messaging from Louisville, Kentucky where she served as Emerge Kentucky’s Deputy Executive Director. Emerge Kentucky recruits, trains, and inspires women to run for all levels of political office. Emerge Kentucky is a part of the national network of Emerge America which is currently operating in 24 states and has a 70% winrate.

Hebert also has campaign experience from being a member of the finance staff on the 2016 Democratic Gubernatorial race in Kentucky where she managed the campaign’s finance operation in Greater Louisville and Western Kentucky. The team raised $11.5 million, the most raised by a non-incumbent candidate in state history.

Hebert is 2016 fellow of the New Leaders Council and former two-term board member of the Young Professional Association of Louisville.

A native of Chapel Hill, NC, Hebert obtained a Bachelor of Arts in Government and French from Centre College in Danville, Kentucky. She currently resides in Nashville.

Adam Dunstone, Strategic Partner

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Adam brings campaign management, communications, media and advertising, and voter contact planning skills to CounterPoint Messaging. He has worked on candidate and issue campaigns on local, state, and national levels. Having worked for Vice President Joe Biden, U.S. Senators Michael Bennet and Mark Udall, and multiple Congressional campaigns across the country, Adam brings the skills of campaign management, communications, media and advertising and voter contact planning to CounterPoint Messaging.

Prior to joining CounterPoint Messaging, Adam worked on media and public relations and strategic planning. He worked for a range of causes, including local and statewide ballot measures, international clients, political candidates and multi-state independent expenditure efforts. For clients, Adam executed digital and media strategies, created strategic plans, developed messaging for internal and external communications, and built coalitions to drive a cause to victory. Some highlights included working with the League of Conservation Voters to drive conservation issues in targeted states throughout the country and the passage of Amendment 64 in Colorado.

Before joining the consultant ranks, Adam managed both candidate and issue campaigns. He served as the Field Director for Vice President Joe Biden in Iowa, Deputy Campaign Manager for U.S. Senator Michael Bennet, and Campaign Manager for U.S. Senator Mark Udall, to name a few. Adam holds a degree in Public Administration and Public Policy with a concentration in Economics and History from Michigan State University.

Anne Cates, Producer


Anne Cates is CounterPoint Messaging’s producer.

She has won awards for her work in documentary film and commercial production. 

Anne has produced, managed and edited video for a diverse group of clients, including productions in Italy, Scotland and Uganda.

She graduated Cum Laude with a bachelors’ degree in Applied Arts in Communication, specializing in broadcast TV/radio and advertising/PR.



(Partial list - Many client names withheld due to confidentiality) 

Anheuser-Busch, Inc.


Ovarian Cancer National Alliance

AMSURG Surgery Centers

Navicent Health

Medical Center of Central Georgia

United Way 

Save Darfur Coalition

Nuestro Río

Southern Poverty Law Center

Bush-Clinton Katrina Fund

Hispanic Chamber of Commerce

Compassion & Choices

Massachusetts Nurses Association

political CAMPAIGNS

Over 350 political candidate and independent expenditure campaigns

20 U.S. Senate & gubernatorial races

21 Members of Congress

Experience in 45 states and in almost every media market



President: JOHN ROWLEY


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